Our mission is to bring to you products which are purely good and great for your skin and cell health, so in light of that we thought we'd launch something called Fact Friday. With each Friday's post, we hope to share with you details about a product highlight or ingredients we proudly use that are impressively Pure, Raw & Radiant.
The focus of our first Fact Friday is a first of its kind - a foundation that heals imperfections instead of just hiding them!
If you think about it, many people have a wonderful "care routine" in the privacy of their evening preparations prior to bed, when your face is washed, and perhaps you've even taken the time to relax and do a facial mask before applying serums and creams, so that your face and skin can heal and breath while you sleep.
The hope is, this routine is enough, so that once you've cleansed, detoxed, and repaired enough during your sleeping hours, you can go about your day and not undo your efforts when facing the effects of oxygen snuffing make-up and free-radicals found everywhere as you venture into the urban playground.
Well, we have a different idea. Why does your makeup have to work against you? Why can't it work for the benefit of your daily needs, as well? Why can't it be an added workforce to the nightly routine that is so crucial?
Our cosmeceuticals are designed in such a way that they intentionally protect and heal all day, for a compounding and effectual improvement.
Here are the KEY ingredients in our Fortified Radiance Liquid Mineral Foundation, and how they can work for you:
Phytocannbinoid-rich CBD - is a synergistic communicator on a cellular level, which is known as a "all-in-one solution" to problematic skin. It is soothing, gentle & great for chaotic and problematic skin conditions such as psoriases, eczema, rosacea, acne, rashes, dry skin, sores & so much more.
CBD is an extremely potent antioxidant & anti-inflammatory, tasked with warding off free radials (fights against the intrinsic & extrinsic factors which contribute to aging. Intrinsic - loss of collagen and naturally occurring oils, stress, illness, lack of sleep... & extrinsic - environmental, pollutants & lifestyle factors such as smoking & dietary choices).
These free radicals are known to break down collagen, and studies have also shown a connection between CBD and increasing oil excretions from the sebaceous glands, which allows the skin to remain moist, thus effectively fighting against these free radicals.
CBD in skincare can help fight damage, aid in the removal of dead skin cells, and encourage new cell growth, retain firmness, relax the skin to hide fine lines & wrinkles, plus protect your skin's smoothness & elasticity.
Organic Aloe Leaf Juice (Aloe Barbadensis) - contains the hormones Auxin and Gibberellins, which provide wound healing and anti-inflammatory properties to reduce skin inflammation. Aloe can effectively heal chronic skin problems, such as psoriasis, acne and eczema.
Jojoba Seed Oil (Simmondsia Chinensis) - regulates sebum production because it's so similar to the sebum that your body naturally produces. Jojoba oil soothes and moisturizes the skin, and keeps skin from from looking oily, plus helps to prevent acne caused by clogged pores.
Cetyl Alcohol - a healthy “fatty alcohol” not to be confused with unsafe alcohols. Cetyl Alcohol aids against dry skin, is moisturizing, and is typically used as a carrier which boosts the potency and effectiveness of other ingredients.
Vitamin E (Tocopherol) - known to reduce the appearance of scars and help in restoring moisture to the skin. While vitamin E's main role in creams and lotions is as an antioxidant, it may help soften the skin as well.
Sunflower Seed Oil (Helianthus Annuus) - sunflower oil is rich in vitamins E, A, C, and D, making it effective in the treatment of acne. Sunflower seed oil contains vitamins and fatty acids that act as antioxidants to regenerate new skin cells and help your skin rid itself of acne-causing bacteria.
Meadowfoam Seed Oil (Limnanthes Alba) - is moisturizing and antioxidant-rich. Like jojoba oil, meadowfoam seed oil is slightly waxy and closely resembles human sebum. When used in skincare, it naturally helps your skin to effectively form a barrier to lock in moisture and deliver nutrients deep into your epidermis.
Carrot Seed Oil (Daucus Carota) - is as an “anti-aging” and antioxidant ingredient, found to reduce wrinkles and other signs of aging, as it acts to protect from cell damage.
DMAE Bitartrate (Dimethylaminoethanol Bitartrate) - helps to tighten skin and reduce sagging, improve firmness and elasticity, smooth lines and wrinkles and is also a natural skin brightener. DMAE enhances the effects of alternative antioxidants and vitamins such as A, E, and C, or alpha lipoic acid, and therefore is best used in combination with these.
MSM (Dimethyl Sulfone) - helps reduce acne and acne scars by improving collagen & elastin production to keep skin strong and supple. It also improves skin regeneration and acts as a natural anti-inflammatory to help reduce redness associated with Acne and Rosacea.
Organic Neem Seed Oil (Melia Azadirachta) - is rich in vitamin E and fatty acids that help improve skin elasticity and provide and retain moisture. Neem is an anti-inflammatory and analgesic agent which help reduce the redness, swelling and pain associated with acne outbreaks.
Organic Rosemary Leaf Extract (Rosmarinus Officinalis) - can help protect skin cells from damage often caused by the sun and free radicals. Rosemary has natural antiseptic properties and acts as a superior disinfectant for our skin.
Sunflower Seed Oil (Helianthus Annuus) - is also rich in vitamins E, A, C, and D, making it effective in the treatment of acne. Sunflower seed oil contains vitamins and fatty acids that act as antioxidants to regenerate new skin cells and help your skin rid itself of acne-causing bacteria.
Helichrysum Essential Oil (Helichrysum italicum) - has unparalleled regenerative and protective benefits, as well is has anti-inflammatory and anti-cancer properties.
Tree Leaf Essential Oil (Melaleuca Alternifolia) - helps reduce inflammation and triggers the activity of white blood cells that are instrumental in the healing process.
Lavender Essential Oil (Lavandula Angustifolia) - helps reduce redness, blotchy patches, and acne scarring. Plus great for cleaning and healing burns and abrasions and other skin injuries.
Roman Chamomile Flower Essential Oil (Anthemis Nobilis) - has the ability to reduce inflammation and relieve problematic skin conditions.
German Chamomile Flower Essential Oil (Chamomilla Recutita) - has antispasmodic, mild sedative, anti-fungal, anti-inflammatory, antiseptic and anti-catarrhal properties, and therefore is a wonderful to aid in skin detox.
There you have it! We've effectively put all of these and more, into a foundation you can look forward to wearing on your skin everyday. Trusting, that while you go about your day, wonderful benefits will draw out your authentic radiance.
Curious to see if this foundation is fit to love the skin you're in? Find it here, and explore the 12 pigments shades, for a natural finish and all-day radiance.